It’s December, and Christmas is only a short time away! Peppermint mocha lattes are flowing, and 2014 is soon ending . Looking back over this past year some web design trends continue to prevail, while others simply end with the passing time. We can now begin to make some predictions as to what will have staying power in 2015. At least that’s what I plan to attempt in today’s post. Let’s get started.
1. Responsive or Bust
Well, your website could be a “bust” if it’s not responsive. I’m sure you’ve gone to websites that you can’t easily read. What do you usually do (besides squint)? If you’re like me, you leave and find another site that is easy to read and navigate. Responsive design is the new standard for web design. More and more sites in 2014 were designed as responsive. In fact, at Blue Lion Digital, we only design sites as responsive. This isn’t really a trend any longer, it’s the new norm.
2. Scrolling is a Good Thing
As mobile continues to be where everything web is done and web design continues to facilitate a more enjoyable mobile experience, scrolling will continue to dominate clicking. Scrolling is more natural and easier to do, plus it cuts down on load times.
3. Beautiful, Large Background Images & Video
Another trend that continues to be a big hit are large, beautiful background images and videos. One of the simplest ways to make your site stand out is by having great content displayed prominently. This trend is a wonderful way to accomplish that and when folded into a larger design style/philosophy it doesn’t feel gimmicky but powerful and elegant.
4. Ghost Buttons
You’ve seen ghost buttons, but probably didn’t know that they actually had a name – until now. Ghost buttons are transparent. empty buttons (call to action) that have a basic shape, such as a rectangle or perhaps squared. The border is usually a very thin line, with text displayed in a light, sans-serif font. We see this trend to continue into 2015; especially considering how well they pair with large background images and videos.
Typical typography is no longer part of the design world. We see the new trend of typographic art as the medium of style continuing into 2015. Artistic visually appealing typography will become more prevalent in web design this coming year. Designers have a new tool in their tool box and what a great tool it is.
These are predictions based on the year 2014 experiences and observations. There might be slight variations, but these trends of 2015 are certain to be the part of the designing world.
The number of mobile users is increasing daily along with the number of different gadgets that are being rolled out and competition is increasing. It’s vitally important for designers to follow the designing trends that will help our clients continue to tell their story through great web design. I hope you have a great 2015!