For months, Google has been testing adding a mobile-friendly label in mobile search results.  Now that the testing is completed they have officially launched this new method of identifying mobile-friendly websites in search results.

Their purpose for adding the label is to help mobile searchers know what sites can be easily viewed on a mobile device and which sites are not. I, for one, am happy they’re adding this as I can’t tell you how often I’ve searched and then opened a site only to find it heard to read.

“This can be a frustrating experience for our mobile searchers.” – Google

Not surprisingly, Google is also testing a new ranking algorithm to rank mobile friendly websites higher in search results.

Here is the mobile-friendly label:


How do you qualify to show the label for your website?

Google says their search engines look for the following criteria in websites:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

To know if your site is mobile-friendly use the Google Mobile-Friendly Test tool and review Google’s Mobile Friendly Guidelines.

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