For months, Google has been testing adding a mobile-friendly label in mobile search results. Now that the testing is completed they have officially launched this new method of identifying mobile-friendly websites in search results.
Their purpose for adding the label is to help mobile searchers know what sites can be easily viewed on a mobile device and which sites are not. I, for one, am happy they’re adding this as I can’t tell you how often I’ve searched and then opened a site only to find it heard to read.
“This can be a frustrating experience for our mobile searchers.” – Google
Not surprisingly, Google is also testing a new ranking algorithm to rank mobile friendly websites higher in search results.
Here is the mobile-friendly label:
How do you qualify to show the label for your website?
Google says their search engines look for the following criteria in websites:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped